The Brief
Making Google Pixel the Go-To Smartphone Camera for Gen Z
Client
Google pixel in DE
Year
Pixel Photography
2023
Insight
Smartphones enable Gen Z to be more creative than ever. BUT they don't slow down enough to experience the magic all around them.
Idea
Let's see the stories all around us.
Execution
We're launching a photo competition and exhibition, spotlighting the power of real-life stories from everyday people. Our goal is to showcase Gen Z’s visual storytelling talents and connect them with the Pixel. The winning entries will take centre stage at the exhibition, offering an immersive experience into the entrants' journeys. Plus, four lucky winners will be featured in Google Pixel advertisements and 30-second videos as part of our grassroots campaign. Get ready to be moved by the beauty of the stories all around us!
