Taronga Conservation Society Australia holds an annual Gala event – Zoofari Gala – at Taronga Zoo to raise funds for various Australian native wildlife focused initiatives. 

A Zoofari Gala brand identity was created that offers consistencies for instant brand recognition, but with creative flex year to year, and drive fresh desirability to attend the event amongst target audiences. 

Typical guest is late 30’s to mid 50’s, from generational wealth or through larger corporate businesses looking to give back to community. 

2 x concepts have been presented bellow